Director : Cass Bird
Finishing : Julien Bonnet
This beauty campaign, directed by Cass Bird, is a masterclass in monochromatic color grading. The visual narrative is a playful exploration of “pink-on-pink,” designed to emphasize the fresh, youthful energy of the models and the product’s core promise.
Monochromatic Harmony: The grade seamlessly balances cool, high-key pink backgrounds with warm, saturated mid-tones. This creates a cohesive, immersive environment where the product remains the undisputed focal point.
Radiant Skin & Vitality: The models’ skin tones are rendered with meticulous care to achieve a “lit-from-within” radiance and a healthy, rosy flush. The color work emphasizes vitality and a fresh, almost “porcelain” quality without appearing artificial.
“Glow” & Luster Emphasis: A core objective of the finishing process was enhancing the unique “lip glow” effect. The grade uses precise luminance and saturation control on the lips to deliver a high-gloss, specular sheen that pops against the soft, diffused highlights of the scene.
Editorial Freshness: The overall aesthetic is bright, airy, and high-fashion, perfectly capturing the playful, luxurious spirit of the DIOR brand.